Apparently, the Sacramento radio station KDND-FM held a contest where contestants tried to out-drink one another without going to the bathroom. What were they holding it for?--a Nintendo Wii! The clever slogan "Hold your wee for a Wii" encouraged 20 people to participate in this stupid contest.
According to Reuters, the runner-up Jennifer Strange, 28 and a mother of three, died from intoxication about five hours after the end of the contest. She is reported to have consumed about 7 quarts of water for the competition.
The DJs responsible for the contest have been fired, and one admits in hindsight that they should have researched water intoxication before promoting the contest. DJs are so smart.
See more about water intoxication at Wikipedia. Note that Jennifer Strange now has a page on Wikipedia describing her unsuccessful participation in the Wii contest.
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